Digital Signage is a sort of “electronic sign” which is becoming popular in outdoor contexts such as railway stations, airports, subway stations, shopping malls, department stores and shops, as well as in company intranets to communicate information, entertainment, commercial and promotional messages.

Waiting rooms and customer service points can be provided with LCD monitors or video projectors controlled by multimedia players connected over an IP network to a central platform transmitting one or more Business TV channels.

Informative channels can be created by using a directing application which allows to define formats and schedules. Each channel can be customized with corporate logos and colors based on a format defining display areas for videos, images and fixed or scrolling text.

Aitek's state-of-the-art solution for Digital Signage provides companies which decide to take advantage of this new type of medium with a significant competitive advantage, as it allows to sensibly reduce the costs for content creation, management and distribution.

During content creation, usually the most expensive phase, it is possible to use contents peculiar to the web, such as html pages, rss feeds, flash applications, images and clips generated by common multimedia applications.

Its great flexibility allows to adapt to various application scenarios: from static signs to interactive terminals, from TV-like, live contents to the integration of external information sources (web sites and rss feeds).

Distribution is suitable both for wide-band networks over which live, high-bitrate contents can be sent, and for the Internet, taking advantage of peer-to-peer technologies to efficiently redistribute contents among players, limiting the data flow transmitted by the center.